What are the Core Competencies of Unicom? (example: bettertechnology? wide coverage area?)
What are their "Barriers to Entry" Do They Need to Overcome? (example: What happens when everyone is China has a mobile phone? How will ChinaUnicom make more money?)
What are their Competitive Advantages? (example: Does ChinaUnicom or does ChinaMobile - have more friends in the government?)
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6 comments:
In China.chinaUnicom is the best company for the CDMA.ChinaUNicom has a core scientific research team.Company's unification management has also laid the good foundation for company's development.China Unicom in mobile communication market,Price inexpensive is the sharp weapon which it succeeds.ChinaUnicom Widespread excavating new thingses management mentality,Also is it obtains the success one way.
The most direct match is China Mobile.In Chinese correspondence market,chinaUnicom has absolutely the leading technology.I thought that aggravation to technical development is important one step which China Unicom succeeds.China Unicom has quantity huge service community in China,Prompt collection customer opinion,Has the noticeable function to the company later further management.
First,Price inexpensive is China moves in the market the biggest superiority,the more social group has chosen China Unicom.Next,As China's 2nd big mobile communication suppliers,It in order to surpass ChinaMobile to move,Is serving and in the quality more and more consummates,The more and more many sales pattern has manifested the user friendly development,Manifested the company to use the community directly to the society the value,Confidence will later develop which with China Unicom.
"Improve customer service quality and Enhance customer perception"
china unicom have already walked for 12 years.The CDMA network is in motion and does business meanwhile already having five anniversaries.Day lining in
five anniversaries,china Unicom does not have gorgeous celebration,
but is that the great fanfare field is that the consumer has prepare a series of the most solemn of ceremonies.Unicom has debuted 4-big subject activity facing
City resident of a city consumer.Improve the Unicom's overall standard of service
unceasingly.Accelerate serve complaint and network complaint.
Good tool facing the new gradually fierce market competition situation , perfect network mass communicating by letter being that business captures territory be in motion and do business.In rescued an event in several the sea happening last year, network advantage of Unicom CDMA is conspicuous obvious,not only getting brand image in leading to in consumer mental view have arrived at the key effect,
and have hoisted Unicom greatly in the succour.
Intimate service wins a marketplace.Meet significant festival , big customer birthday,
that the customer serves a manager is able to send short message , email , greeting card to them ,
sends cake , fresh flower , fruit basket, as well as going to unite sincere ragards of person of
wide knowledge and sound scholarship and praying that.
What are their Competitive Advantages?
1.To reform short development:
That China unites through be founded is the outcome that our country telecommunication marketplace reforms.Eve in telecommunication job great change, tidal current , the government that the gradually exuberant market demand , new technology possibility , the whole world IT industry reform open the marketplace determination , consumer wish , various expert idea and broad public opinion pressure etc.Have composed one strands of the strength being difficult to disobey-Development of China Telecommunications job needs to introduce competition urgently.In China, intensity that Unicom competes for pounds down,Telecommunication competes for a pattern being dismantling mark and re-organizes prompt formation of middle,Every is in motion and does business adopting new techniques discuss in numerous and confused provision , carries out business actively and serves the service quality being innovative , improving on self's own initiative , the managerial and administrative expertise making great efforts to be advanced.
2.Capital operates big spending.
The first steps:Clear up the "China-foreign" project , clear property relations completely.Get a course in 1999 be 610 time of hard negotiation more for 1 year, pay 14,600,000,000 yuan back to an overseas investor and according to policy , resolve , not giving hands to the country needing one-tenths of money what China Unicom has got all project assets rights and interests , uses all fund reason China Unicom to get a loan.
Second steps:Carry out strategy restructuring on assets , adjust shareholder structure.
Third steps:In overseas, appearing in the market , leading into, the international corporation governs a norm , realizes govern structure and international meeting of company following.
Fourth steps:The A share marketplace appears in the market , expands stock right and the financing basis in in the homeland.
Fifth steps :"the entireties by having twice poured money , having realized company core business appear in the market ". The company successively accomplishes 9 provinces displacement business and the assets notes money twice respectively in December , 2002 and in December , 2003. By twice pouring money,the company has realized core business entirety appearing in the market.
Linweiwei:
Fantastic Job! You have raised some very interesting points which I want to hear more about.
To make sure I understand correctly, are you saying:
Inexpensive pricing is ChinaUnicom competitive advantages. (sharp weapon by which it succeeds)
Management is thinking about a lot of ideas (widespread excavating new things mentality)
"aggravation to technical development" - NOt sure what you mean here.
HOw do they promptly collect payment. Do customers go to a bank to pay? Do customers get a bill in the mail? An SMS? Please explain.
I think I got the rest. We will talk more next class.
不要担心! 下星期一, 我的中国朋友来. 他帮助我们, 好吗？
(English: Do Not Worry! Next Monday, My Chinese friend is coming. He will help us. Sounds good?)
(BTW,什么翻译网站? 我使用
www1.worldlingo.com, 但不那么好 ;-)
Wanglu - You did a great job too!
If I understand you correctly:
CDMA technology is very good. Their ?GPS? technology helped in a sea rescue, which they showed on TV, newspapers, so it promoted their brand?
Also, China Unicom's marketing strategy is very personalized:
Using ChinaUnicom, you can send SMS's, emails, cards, etc. to your customers, bosses, etc.
What did you mean by
"send gifts to local celebrations, etc." Do they use the phone to order these things, or do you mean ChinaUnicom the company sends this to promote good relations?
I look forward to next class when you can explain.
不要担心! 下星期一, 我的中国朋友来. 他帮助我们, 好吗？
(English: Do Not Worry! Next Monday, My Chinese friend is coming. He will help us. Sounds good?)
(BTW,什么翻译网站? 我使用
www1.worldlingo.com, 但不那么好 ;-)
China Unicom's expense must be cheaper than China Mobile，but The China Mobile market share must be higher than China Unicom by far。In China，Why does the majority person or choose China Mobile？
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