What are the Core Competencies of ChinaMobile? (example: great technology)
What are their "Barriers to Entry" Do They Need to Overcome? (example: What happens when everyone is China has a mobile phone? How will ChinaMobile make more money?)
What are their Competitive Advantages? (example: Does ChinaMobile - or does ChinaUnicom - have more friends in the government?)
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China Mobile Limited (the "Company", and together with its subsidiaries, the "Group") was incorporated in Hong Kong on 3 September 1997. The Company was listed on the New York Stock Exchange and The Stock Exchange of Hong Kong Limited on 22 October 1997 and 23 October 1997, respectively. The Company was admitted as a constituent stock of the Hang Seng Index in Hong Kong on 27 January 1998. As the leading mobile services provider in China, the Group boasts the world's largest unified, contiguous all-digital mobile network and the world's largest mobile subscriber base. In 2006, the Company was once again selected as one of the "FT Global 500" by Financial Times, and the "The World's 2000 Biggest Public Companies" by Forbes magazine. Currently, the Company's corporate credit rating is A/Outlook Stable by Standard and Poor's and A2/Positive Outlook by Moody's (respectively equivalent to China's sovereign credit rating).
As of 31 December 2006, the Group had an aggregate staff of 111,998 and an aggregate mobile telecommunications subscriber base of over 301.2 million, and enjoyed a market share of approximately 67.5 per cent. in Mainland China. The Group's GSM global roaming services covered 219 countries and regions and its GPRS roaming services covered 138 countries and regions.
In 2006, with the benefits of stable and rapid economic growth in China, with the vibrant market demand and a rational competitive environment, the Group leveraged its strong competitive advantages and achieved rapid business development on top of its sustained growth in recent years. These were attained through leveraging network and brand advantages, strengthening economies of scale, developing innovative capabilities, enhancing management and service and implementing proactive and effective marketing strategies. The Group's subscriber base surpassed 300 million and its leading position in the mobile telecommunications market in China was further consolidated.
As at the end of 2006, the Group's subscriber base reached 301.232 million, representing an annual growth rate of 22.1 per cent., nearly half of the subscriber growth was from the rural areas. The aggregate subscriber usage volume reached 1,252.15 billion minutes, representing an annual growth rate of 38.6 per cent.. The number of value-added business users reached 270.384 million, representing an annual growth rate of 30.8 per cent.. SMS usage volume reached 353.38 billion messages, representing an annual growth rate of 41.6 per cent.. Revenue from value-added business reached RMB69.309 billion, representing an annual growth rate of 38.1 per cent.. Revenue from value-added business accounted for 23.5 per cent. of the Group's operating revenue, representing an increase of 2.9 percentage points from 2005.
US market research firm Millward Brown recently announced its globalbrand findings, the China mobile communication in the multitudinousdomestic and foreign well-known brands blooming, by 41.214 billion USdollars brands values position row whole world fifth, becomes placesthe highest non- American brand.
The China mobile communication enterprise culture core connotation is"the responsibility" and "is remarkable", namely must "Germany of bythe right person" but "living of the thick people", do concurrentlyaids the outstanding enterprise citizens which the world, the friendlycompletely responsibility, unceasingly progresses
very detailed!! wow!
I agree - very detailed! Good job. But where did you get your source? Please put in the website URL. Thanks
Good Job Wuguowei in trying to explain your own ideas. But did you mean to say "core competencies" not "core connotations'? And what do you mean by Germany of bythe right person" but "living of the thick people? Please explain in class.
不要担心! 下星期一, 我的中国朋友来. 他帮助我们, 好吗？
(English: Do Not Worry! Next Monday, My Chinese friend is coming. He will help us. Sounds good?)
(BTW,什么翻译网站? 我使用
www1.worldlingo.com, 但不那么好 ;-)
This website is a Chinese，English is I translates。http://www.chinamobile.com/aboutus/news/200704/t20070427_5900.htm
This article is Chinese。This website is China Mobile's official website.
The website because too is long therefore cannot demonstrate
Environment strategy culture
Along with the correspondence and the medium of fusion, some new problem beginning stimulate people's nerve, such as the problem, TD with 3 G of problem, industry reorganization of problem etc..In this process, ChinaMobile correspondence market of competition will appear new of characteristics, existing of balance will be break, competition will to all-directions with diversification direction development, rules of the game, existence rule will occurrence another quality change.Everyone at concern and thinking, China correspondence operator in each house of profession future existence of rely on exactly is what, to this question answer will direct cause each correspondence operator business enterprise development strategy of transformation.
The good industry environment is to China move past of development ever exertive importance function.Same, in the future, ChinaMobile face numerous indetermination of industry environment.Each indetermination factor will move creation to China deep influence.Future industry environment for ChinaMobile of existence extreme importance.Face future indetermination, ChinaMobile is wait and see destiny arrangement, still aggressive actively have conduct and actions, fight for future to oneself industry environment a trend exertive should have of influence?To this question answer, constitute ChinaMobile strategy transformation of objective need, and refract from the core value of "positive virtuous and thick living, be perfected".
In recent years, China correspondence on the market, ChinaMobile keep on 1 only show of high speed growth.BE obtaining to oneself of achievement filled with exultationly in the meantime, ChinaMobile also awakely understanding arrive oneself acquire of achievement back conceal of crisis.Not difficult see, from ChinaMobile correspondence market competition big structure and form to come up to see, China move of the quota be partial to big(mostly stability about 70%)-society performance and economy performance correlation of reality the topic be impressively horizontal at ChinaMobile in front.
Up to now, ChinaMobile already construction have good customer's brand.Customer to ChinaMobile of the product have ratio stronger confidence and trust.This kind of customer trust, become ChinaMobile defense rival low price space attack of valid sharp weapon.But move a market will face toward the all-directions development of competition and challenge.At ChinaMobile to concentrate on to carry on customer brand construction of in the meantime, business enterprise brand condition but allow of no optimism.China of 2005 May move business enterprise influence present condition investigate enunciation, ChinaMobile of business enterprise reputation index number is 39, low in international mark pole business enterprise 42 of average level.For example, customer approve ChinaMobile of business enterprise real strenght, but with the emotion of the business enterprise conjunction not strong;Public and medium approve ChinaMobile of profession position, but to ChinaMobile existence many negative impression;The government move to China to the arouse of profession function to embrace higher expectation etc..
The society community benefits of each of balance, seek the maximize of social welfare is nation industry policy establishment of basic request.Along with industry environment of variety, ChinaMobile with each society the benefits be related square of relation nature will also immediately adjust.For this kind of relation heavy Gou, ChinaMobile want Yao active adjust, the Yao be passive to accept.ChinaMobile aggressive actively choice the former, with a kind of close society of carriage whereabouts reason oneself and society each benefits be related square of relation, with cooperation colleague and society the public sharing success.
The excellent business enterprise brand can win the benefits related to the business enterprise sincerity, aggressive of evaluation and support.Promote business enterprise influence and business enterprise brand become China to move implement"do top-grade business enterprise in the world, realization from excellent arrive outstanding" new cross over strategy of importance constitute part.ChinaMobile resolve with the business enterprise behavior of"positive virtuous and thick living", win society each the benefits be related square to ChinaMobile of support, and already beginning at education, culture, anti- poor etc. realm with the business specialty of oneself with keep on of public welfare participate, like environmental protection, education etc., set up it active undertake society responsibility of excellent business enterprise citizen image.ChinaMobile to be still concentrate on passing to initiate profession in the meantime standard, establishment the trustworthiness be responsible for of the profession lead image.
Sorry,I'm late
Well. Mark,I will give you a translates website.It's ChinaUnicom's website. In fact I felling just so so ,but usually I do! http://www.165net.com
You can try!
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